Privacy policy

This Privacy Policy explains how Mirelen Boutique Ltd (“we”, “us”, “our”) collects, uses, and protects personal data when you visit or purchase from our website.

1. Data we collect

  • Order data: name, email, billing/shipping address, payment details (processed by secure providers, not stored in full by us).
  • Device data: IP address, browser, pages viewed, interactions for analytics, security, and performance.
  • Support: messages and order info when you contact us.

2. How we use data

  • Process orders, take payment, deliver goods, provide support.
  • Operate, secure, and improve the website.
  • Comply with legal, tax, and accounting obligations.

3. Legal bases (UK GDPR)

  • Contract: to fulfil your order.
  • Legitimate interests: site security, fraud prevention, service improvement.
  • Legal obligation: record-keeping and compliance.
  • Consent: where required (e.g., certain cookies/marketing).

4. Sharing

We share data with trusted processors as needed to operate the store: ecommerce platform, payment providers, fulfilment and delivery partners, analytics and security tools. We do not sell personal data.

5. International transfers

Where data leaves the UK, we use appropriate safeguards (adequacy decisions or standard contractual clauses).

6. Retention

We keep personal data only as long as necessary for the purposes above and to meet legal duties, then delete or anonymise it.

7. Your rights

You may request access, correction, deletion, restriction, portability, or object to processing. You can withdraw consent where processing relies on consent. To exercise rights, email info@mirelen-boutique.co.uk. You may complain to the ICO.

8. Cookies

We use essential and analytics cookies. Manage cookies in your browser settings; some features require essential cookies.

9. Security

We implement technical and organisational measures to protect personal data. 

10. Contact

Mirelen Boutique Ltd
Company number: 15288577
27 Albemarle Street, London, W1S 4JL, UK
Email: info@mirelen-boutique.co.uk
Hours: Mon–Fri, 9:00 AM – 6:00 PM (GMT) — Response time: within 24 Business Hours